American Crafts was founded by Steve and Alma Mitchell in 1994, initially as a pen manufacturing company.
Since then, the company has grown into the premier crafting platform, trusted by leading retailers and beloved by loyal customers across various large and growing craft categories. American Crafts has been recognized for its innovative tools and is known for its product design and friendly, personalized customer service.
American Crafts is led by a talented group of brothers who had successfully grown a business their parents had started. Aries partnered with American Crafts because they understood the importance of creativity, branding, and operations. They knew they wanted to acquire a few companies to boost their growth. After 13 acquisitions and tremendous organic growth, American Crafts is the dominant brand in the creative arts industry.