Sector

Consumer Products

American Crafts was founded by Steve and Alma Mitchell in 1994, initially as a pen manufacturing company.

Since then, the company has grown into the premier crafting platform, trusted by leading retailers and beloved by loyal customers across various large and growing craft categories. American Crafts has been recognized for its innovative tools and is known for its product design and friendly, personalized customer service.

American Crafts is led by a talented group of brothers who had successfully grown a business their parents had started. Aries partnered with American Crafts because they understood the importance of creativity, branding, and operations. They knew they wanted to acquire a few companies to boost their growth. After 13 acquisitions and tremendous organic growth, American Crafts is the dominant brand in the creative arts industry.

Sector

Consumer Products

“Through the ups and downs of the business, Aries has always been a calming voice of reason and integrity. Their experience building and growing businesses played a key role in helping us establish the same channel of growth for our company.”

– Wayne Mitchell, CEO, American Crafts

“Through the ups and downs of the business, Aries has always been a calming voice of reason and integrity. Their experience building and growing businesses played a key role in helping us establish the same channel of growth for our company.”

– Wayne Mitchell, CEO, American Crafts